B2B White Papers Meet Social Delivery Platforms
Much time and money goes into creating b2b white papers. But where's the ROI? Sales want leads while marketing stoically tracks metrics about visitorsRelated Posts:How To Get More From Your White...
View ArticleB2B White Paper Future Shock
Isn't it then strange to find white paper offerings still stuck in a time warp of trying to be all things to all readers?Related Posts:How To Get More From Your White PapersThe Content Relevancy...
View Article“We Expect Media We Can Manipulate”– What About White Papers?
The title quote's taken from 'CK' Kerley's wonderful thought leadership white paper on "The Mobile Revolution & B2B". Go get it now - a free 17-page pdf download, with great graphic design, and...
View ArticleHow To Get More From Your White Papers
The LinkedIn group, 'Get More From Your White Papers', is a private group started by Gordon Graham, a very experienced white paper writer.Related Posts:MOOC Content Strategy Course 2014Marketing...
View ArticleCarry on Communicating
That ‘summer 2014 vacation’ just flew by and it’s good to be back in my little corner of the content marketing blogosphere. Many of the freelance writing projects I worked on last year were connected...
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